February Countdown — 50% at ASPENX

ASPENX is a modern retail and experience brand that will be launched in December 2021 by the Skiing Company, which owns and operates Limelight Hotels, The Little Nell, and Aspen Snow mass. ASPENX was designed by artist and entrepreneur Paula Crown. Offers a selection of ski performance apparel, one-of-a-kind collaborations, high-end ski and bike rentals, and individualized experiences that are influenced by their technical excellence and thought leadership. They have developed a line that places equal emphasis on function and style by bringing together the worlds of performance, innovation, and fashion. They have done this by utilizing the expertise of their Skiing Company world class ski professionals. Its first concept store is located in their gondola Plaza. It offers customized retail, high-end rental equipment, and exceptional mountain and off-mountain food and wine experiences.