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Mighty And Bright was formed in 2013 as a result of mom Sara Olsher's struggle to assist her two-year-old daughter cope with divorce. Sara got an idea after seeing a therapist's construction-paper visual schedule: why not design a calendar to show children of divorce when they'll visit each parent? Mighty And Bright first laminated calendar and hand-illustrated magnets weren't particularly appealing, but they significantly reduced her daughter's anxiety — and Sara realized she was onto something. After that, there was a lot of study into how kids learn, why the calendar helps so much, and what else may assist as well. As it turns out, research understands a lot about what helps kids cope with stressful situations (more on that below), but there are still some gaps.