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Their objective is to use THIN ENERGY and other brands to develop an explosive brand and marketing strategy. They'll develop a brand movement that improves people's lives by giving them access to health and wellness resources and using the Follow Through, Integrity, and Tenacity concepts. The health-conscious consumer who avoids purchasing highly caffeinated beverages with taurine, sucralose, erythritol, and preservatives is the target market for THIN ENERGY. Prior to creating it, Michael Gardner, who had the vision for thin health, worked as a brand and marketing strategist for a number of nutritional firms, discovering brand potential at both the manufacturing and retail levels. The VP of brand activation of it is Beth Close. With over 25 years of expertise in business development in the consumer products sector, Beth is a dynamic leader.