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They are driven by the spirit of independence that is never complacent, and the sky there is infinite. This method was initiated by Lev and Alina and implemented by the entire organization. They believe that Fresh is more than just what it sells; what they call the sixth sense is the emotional connection with the brand. This is the heartfelt experience they have built for their people and their guests. Originally a small collection in a neighborhood store, it has grown into a complete lifestyle collection of skin care, lip care, body care and fragrances around the world. Lev said that Fresh creates products that people don't know they need, and then they can't survive without them. Their founders still work with the brand every day to achieve their original dreams and create beauty that can be performed and changed.