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Eraldo Born in Segia, a small town in the province of Venice, is a clothing store owner. It wasn't until the 1970s that the second generation of the Ferrante's enthusiasm for the field began to look like a real fashion store. However, the biggest change occurred in 2011, when the family decided to test themselves by transforming the store into a 2,500 square meter basalt cube, which is divided into 4 floors, completely opposite the environment in which it is located. In this way, Eraldo began to place the world's most important luxury brands at home, and also began to conduct in-depth and detailed research to find the most avant-garde and exclusive designers and partners. Ellado is a destination because of its special choice and totally incompatible with the space around it to attract a very broad and interesting target.