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UENI believes that in general, the best companies are those that identify clear current needs and then develop solutions. Of course, nothing needs to last longer than craving a dentist in the face of a real nasty toothache. At 11 pm in Paris at that time, Ann, one of the founders of the Shanghai Alliance, was suffering from terrible toothache. When he was in London, he called his wife, Christine, and asked her what to do; he didn't know that there was a good dentist there, and he couldn't find where. The problem they found was that although small businesses account for about 98% of the European economy, most companies do not have a meaningful online presence. UENI believes that by contrast, 86% of consumers now consult a search engine before buying. So the bottom line is: most of they go online to find business, although most businesses are not online.