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Town Pump operates unbranded, full service gas stations in distinct markets and towns. The different market technique took into account more prominent security from value vacillations and cost wars. Tom Kenneally, Sr., the founder would give his customers his wristwatch to use to time their oil changes. If it took longer than three minutes, the oil change would be free. In 1966, Town Pump was the first gas station in Montana to install bill acceptors directly in the gas pumps and provide Self-Service gasoline. They were able to cover their margins by selling more products at lower prices thanks to the addition of Self-Service. Today roughly 97% of all gas deals in Montana are made by means of Oneself Help model. The Kenneallys viewed self-service as an opportunity to offer something novel and become more competitive. Because the majority of people thought it was absurd, this was a very risky undertaking at the time.