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Siren Rock owned a business that sold cutting-edge technology products worldwide prior to Siren Rock. They traveled extensively and put in a lot of effort to develop that business into a global brand. The company was purchased after several years and approximately one million frequent flyer miles. They realized they needed to return to their neighborhood roots and get re-associated with the Rockwall people group once more. So how would they accomplish that. Literally! In a tour bus, while they were on vacation in Mexico, they tossed around ideas for their next venture. Would it be a good idea for them to begin a school showing submerged bushel winding around? What about organizing a yodeling festival each year? They were, regrettably, outvoted on those ideas, and then. How about a brewery. Whoever came up with that idea is still up for debate.