Lux Unfiltered Promo Codes & Coupons September 2026 — Up to 50% Off

Lux Unfiltered was created by lifestyle blogger Sivan Ayla Richards to try to replicate her filtered complexion on Instagram IRL. After years of portraying the perfect tan on the web, Sevan was determined to create a product that looked natural and moisturized her skin, making her smell like a rose (rather than a cheeseburger often done by many self-tanners). When Sevan was pregnant, she developed and tested many different formulas until she had done everything on the list in one bottle. 32 is the first product created by + Lux without filtering. It is your daily, gradual, non-scary self-tanning, it is hydrating your skin, easy to apply, build, not transfer, the most natural color and glow. All ingredients are non-toxic and vegan, and of course not cruel, because Lux Unfiltered is tested on humans, not animals.