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They typically respond with "That's right, BootyCocktails," to their most popular query, which is frequently met with a bewildered or curious expression. It's alright; they are accustomed to it and now find it amusing. While their founder was the customer service manager at a shoe supplier, the founder heard a customer's store, Boutique Hot Heels, mispronounced. Someone eventually realized the amusing error after some time of calling them BootyCocktails, and well, it simply sounded like a cool name. So here they are, still maintaining a website, 15 years later. Since 2003, their absurd moniker has come to represent attentive care and assisting clients in finding the precise shoe they're looking for, regardless of how outrageous those shoes or boots may be.