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Beyond Pilates goal is to improve people's well-being by making it easier for them to resume more productive lifestyles and improve their daily activities. Artists and VIPs looking for recovery for wounds were among Pilate's most memorable customer base. During the first half of the 20th century, Beyond Pilates was mostly attended by men. In 1932 and 1945, Pilates published two books on his Contrology technique. After Pilates' death in 1967, several of his students were able to continue teaching his methods by relying on these books and their own personal knowledge. The name Pilates Method was only given to his method of rehabilitation and fitness training after his death. Clara Pilates, Joseph Pilates' wife, is credited with being the primary studio instructor who ensured that their apprentices would learn the Pilates method.