Because Promo Codes — Up to 20% OFF in January 2026

Since coffee is fantastic! You read correctly. Because like roasting coffee for you because they love their coffee. Because do this on purpose while sourcing, roasting, or serving coffee. Being firmly planted in the red clay of North Georgia, they've discovered that roasting specialty coffee has given them new opportunities to give back to their neighborhood in unique ways. Why? They care about more than just coffee. The purpose of coffee. They cherish both people and coffee! Six friends in North Georgia invented coffee. One who very much despises coffee and five who adore it (they kind of forgive him, though). They are committed to using their knowledge and passions to advance issues that are more important than themselves.