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Springbak is a former college and professional athlete with a degree in sports and business from BYU. He came up with the idea of insoles while playing professional basketball. He still competes at masters tournaments around the country with many talented athletes near or over the age of 60. His team members use the insoles, which are faster, jump higher, suffer less fatigue, have greater endurance and do not have shin splints. Bill is semi-retired with a successful multimillion-dollar business career behind him. For now, the success of Springbak at home and abroad will require Mr. Crows' full attention. After 11 years of extensive scientific work, Bill has found the right way to help athletes further their physical potential with his insoles.