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Fruity Booty is a London based way of life brand. An autonomous, boutique clothing name made by companions. Together they teamed up to make a moral and reasonable brand that spoke to their own styles and tastes. In a market with such a huge contribution they discovered brands hard to identify with and subpar. From plans to creation and textures, Fruity Booty needs to move the clothing twofold from the main alternatives of sex little cat or invisible girl to cool, female centered structures. Their crusades separate the scary boundaries ladies face while clothing shopping by restricting all artificially glamorizing and Photoshop, no room centered shoots and by introducing ladies in an indigenous habitat.