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Without much fanfare, Redux Distributors introduced Cocaine Energy Supplement in 2006, but by coincidence Hype Beverages ran across a writer from the New York Post who requested if they could do a story. The Hype Beverages reached close to 140,000,000 people in the months that followed after the piece, and the publicity gave them more than $40,000,000 in free advertising. Almost every news organization in the nation ran a story in response. Which was fortunate for them as they have little money when they first launched the business but a team of motivated employees. They only have enough money at first to make a first batch of 10,000 cases of the product. The phones rang nonstop during the news broadcast, and they have to find out how to meet demands.