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Brooklyn Hair company entered the hair industry in the early months of 2014 with the goal of seamlessly combining affordability and authenticity. Brooklyn Hair, one of the few hair salons in New York City with a physical location, quickly established itself as a standout by providing customers with a relaxing atmosphere and a knowledgeable, friendly staff. Interestingly, even though True Human Hair was a latecomer to the Virgin Remy market, their founders quickly recognized the disparities in hair quality, pricing, quality control practices, and service limitations. They saw this as a plausible way to bring about significant changes to the ever-evolving hair industry as well as a motivation to provide customers with better experiences. After that, True Human Hair began devising novel and original strategies to demonstrate to its clients how much it valued and appreciated them.