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During their training for the New York City Marathon in 2007, they met. In order to secure their spots in the race and raise money for a worthy cause, they had signed up for the same charity program. They completed hundreds of miles together that summer and fall, running at the same pace. SWAIR hair continued to meet up for workouts several times per week after race day, adding yoga and bootcamp to the mix. While they adored the advantages of regular exercise, they dreaded the unavoidable preparation time. They found that every time they worked out hard, they needed to wash their hair. Single. Time. They assumed that other people shared their desire for a product that could clean their hair without requiring a full wash and dry. They decided to make it themselves after searching the market and finding nothing, and SWAIR hair was born.