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Bloveslife has a loyal following in mukbang, a food-video genre that originated in South Korea and allows viewers to experience vicarious pleasure from watching and listening to someone eat. She has a positive personality and a genuine passion for food. The New York Times acknowledged in its June 2019 profile of Gaskin that her authentic style and natural enthusiasm have captured millions of viewers who regularly tune in for her video segments on cooking, beauty, fashion, and family but primarily for the food porn. Her main YouTube channel, Bloveslife has garnered more than 3 million subscribers, and her Instagram page has more than 1. 2 million followers, including celebrities such as Cardi B. According to The Times, she chats up her audience while eating king crab legs, mussels, lobster tails, hard-boiled eggs, and roasted red potatoes. Her daily videos, which are made in her home outside of Cincinnati, Ohio, are viewed by 88 percent of women.