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Delivering good coffee with integrity. Pure Roasters have consistently combined and roasted the best-tasting coffees from morally responsible suppliers. They provide fresh roasted beans and grounds that are shipped all over the world. Because they prefer their coffee to taste just like coffee, Pure Roasters refer to pure roasters blends as. The Fruitmarket, which was given a new name to honor their new factory in Glasgow's east end. Previously, the mixture was known as "Mad Wae It," which means to be in a happy delirium. MWI is a blend of Arabica beans with a medium-dark roast that come from Rwanda, Brazil, and Sumatra. Burned cinnamon and nutmeg smells on the nose serve as the introduction. MWI is praised for its creamy astringency of roasted hazelnuts, which gradually mellows on the palate and leaves a finish of slightly salted caramel with a trace of dark chocolate. The ideal midday brew. This mix was the first and is a favorite among their customers.