February Coupon Codes — 50% AMMA Closing!

AMMA was developed by Emily Baldoni, Sharon Baldoni, and Satya Twena. They come together with a common dream and goal: to promote, support and celebrate the experience of motherhood by designing fashionable and versatile clothes. They believe that mothers can be witnessed and celebrated, and fashion is a way they know how to help women / mothers feel beautiful. AMMA's first product, Cocoon, was originally designed 34 years ago by Emily's mother-in-law, Sharon Baldoni, who was breastfeeding her son Justin Baldoni. Thirty years later, when Emily began breast-feeding her daughter Maia, Sharon gave her the cocoon. Emily found herself using cocoons every day. She was inspired by Sharon's original design, which, in partnership with Satya, redesigned the cocoon for the busy mother of modern fashion.