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Fortified over a longing to cause a ruckus, they concluded they would complete 30 things they'd never finished before in 30 days, and make a video about it regular. They called it Project 30. At some point, all the way out of nowhere, Yes Theory received an email from Snapchat- - pitching them to leave freezing Montreal, move to Venice, CA, and get compensated to make recordings for them. Yes Theory thought it was a trick. They at last began to find their sweet spot together. So many of their fantasies began to unfurl. It was insane and wild and tumultuous and the very reason they began this venture together in any case.