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Urth Caffe originated from Jilla and Shallom Berkman's dream 25 years ago. In 1989, they met Jorge，a passionate coffee farmer from a farm in Peru that produces organic heirloom coffee. The Berkmans were interested in George's mission. They found that many destructive practices have been used in coffee production, making coffee one of the most chemically processed foods in the world. Heirloom coffee trees are so rare that they have never been genetically modified. After several years of study, they learned how to roast and make delicious coffee and set up the country's first pure organic heirloom coffee company. The reason why they named it Urth Caffe means ancient Welsh root coffee.