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Urban Moonshine was set up in Giovia King's kitchen in 2008 with the goal of making herbal medicines more accessible. It focuses on liquid herbal extracts, with emphasis on digesting bitter ants, herbal supplements and daily health care drugs. It has developed from a stall in the local farmer's market to a national and recognized brand. At the same time, it sticks to its mission to bring high quality and certified organic herbs to more people and change its view on the efficacy of plant therapy. The goal of Urban Moonshine is to return the use of herbal medicine to daily life and "take it out of the cupboard and put it on the counter." The focus of the next generation of health care is to prevent and improve the quality of life, not just diseases and illnesses. Headquartered in beautiful Burlington, Vermont, it is proud to be a company run by women.