True North Shop Promo Codes & Coupons September 2026 — Up to 75% Off

True North Sports + Entertainment was founded in 1999 with a vision to bring Winnipeg to the forefront of the sports and entertainment industry. In True North Shop, the most important milestone in achieving this vision was the construction of a 15,294-seat sports and entertainment complex, Bell MTS Place, in downtown Winnipeg, which opened in 2004. In May 2011, True North announced the purchase of the National Hockey League franchise and in June 2011, Jets 'iconic name was reintroduced into the community, while Jets' name change became the official name of the Winnipeg NHL franchise. In True North Shop, Bell MTS Plaza has always been rated as one of the top 5 places in the box office of Canadian entertainment venues and the top 20 places in the world. In the 11 1/2 years since opening, Bell MTS Plaza has received more than 12 million customers.