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Under the initiative of this venture, two brothers, Serge and Yves , have been working with the banana republic and other famous brands in the shoe and clothing industry in the them market for many years. Bensimon all started in the swamp, in the middle class franc street, surrounded by the world, and taught it the timeless and accidental collection that came from the world of travel. Bensimon will rediscover this idea at a later stage, especially in homes around the world, an innovative concept, in France, the first to fit their desires, in which clothing and accessories live in harmony. Recently, it acquired the atazar library and offered a new location for design, graphic design and architecture. At the edge of contemporary art and design.