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The Japan Shop was established in early 2002. Founded because Yumi&Clay Boutwell in completed their first book the hiragana, want to know how best to sell this book. Because this is a book about the basic knowledge of Japanese, so they think put the books in the popular Japanese free learning website is a reasonable choice. Although for some time, this method the effect is very good, but as they added more books in the directory and Japanese related material, obviously, has specialized store sites more meaningful. Thus, Yumi established The Japan Shop. Now, they have in the store Clay&Yumi books and Japanese world first-class textbook publishers, grammar, Chinese characters and JLPT book, to help students to learn or improve the level of Japanese. In addition, they also sell traditional toys and other products to Japan.