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After six years of working with at-risk communities in Honduras, they came to the conclusion that the best strategy for bringing about real change and improvement was to empower and support the community and religious leaders who were already committed to addressing the needs of their community. Tazazul Coffee started sketching out a business plan that would enable these pastors and community leaders to carry on with the good work they were already committed to by providing them with long-term resources and a bivocational income. The solution was straightforward, as they launched Tazazul Coffeein 2012 with a single coffee truck in the port city of La Ceiba and drew on decades of their own experience in the coffee industry to sell their beans throughout Honduras. They officially expanded their business in September 2016 to begin selling Honduran coffee of the highest quality throughout the United States.