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In addition to sending news directly to working journalists, freelancers, print and broadcast media, Send2Press also puts news into editing services, online news sources and social networks, global aggregation partners, and search engines that use proprietary ContextEngine ™ and SEO+PR™ keyword ranking technology developed by Neotrope over the past 15 years. Send2Press is unique because it is the first newsletter service agency to be composed entirely of recognized public relations professionals, best-selling authors, work reporters, and marketing experts in the online and print/broadcast fields. Staff members have memberships in organizations such as the American Public Relations Association, ASCAP, and the Western North Carolina Public Relations Association. It is a service of Neotrope®, which was originally "split" in 1997, just as a customer, providing a more affordable press release service for those who cannot participate in the company's public relations services.