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Media concentration, layoffs, and advertising are so widespread that they become content: journalism is in crisis. "Bouncing" is a bold response to difficult situations. Independent, dedicated to investigating news and sharp opinions, store sought to shed light on Canadian cultural and political diversity. Ricochet is the product of a collaboration between English-speakers and French-speakers in Diverse Canada, understanding their colonial history and supporting contemporary indigenous struggles. Combining English and French, Ricochet consists of two different versions that maintain editorial independence. Through crowdfunding and serving the public interest, store offers completely free content, contrary to the current trend of hiding information behind paywalls. By supporting a new media model, their readers are funding true independent news. Founded in 2014, store is a multi-platform news agency with offices in Vancouver and Montreal.