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Richfield Video Productions is a Shelbyville, Kentucky-based, privately owned and run video production firm that was founded in 1982. Their main goal is to produce and disseminate videos that will increase awareness of the American Saddlebred Horse. Richfield Video aim is to record American Saddlebred performances and distribute them to their consumer base online. Additionally, they want to broadcast every American Saddlebred event they go to as a universal webcast that can be viewed on both desktop and mobile devices. Their most recent objective is to compile a video archive on American Saddlebred Horses with footage from shows, farm shoots, and other related events dating back to the 1940s. All equestrian aficionados will have access to this archive of the American Saddlebred Horse.