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Rangoni Store, one of the first Italian designers to export to the United States, developed the Amalfi line in the early 1940s in response to the company's recipe of quality plus comfort. " By 1973, when Ugo Rangoni passed away, the company was worth more than one million pairs per year in the United States. Niccolo, Ugo's 18-year-old son, took over the business. Niccolo Rangoni recalls those challenging first years of responsibility in the family business. However, the difficulty he faces today inspires him to carry on his father's legacy. He asserts, In the fashion industry, you start from scratch every season. You are constantly developing a new look and product. It's very hard to give up once that's in your blood. Leather salesman Ugo Rangoni Store worked in Florence, Italy. He established a company in 1937 with a straightforward idea: The best materials should be used to make shoes. And Ugo Rangoni was an expert at locating the best.