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La Pizza Loca's founder, Alex Meruelo (born March 27, 1964) is a Cuban-American billionaire with business in banking, real estate, media, restaurants, food, casinos and professional sports. interest. He is the owner of the Meruello Group and the media station of Meruelo, which has five radio stations and a television station in Los Angeles. In addition, he owns Fuji Food, two casinos, Grand Serra Resort in Reno, Nevada, and Sahara Las Vegas in Las Vegas, and is the majority owner of the Arizona All-American Hockey League. Meruelo's career began with his father's tuxedo business. At the age of 23, he decided to open a new pizza restaurant in the United States to provide Latinos with unusual ingredients such as Zorizzo and Jalapeno. He bought a poorly run pizza shop and called his new business "Pizza." Within five years, La Pizza Loca opened 12 stores with sales of $10 million.