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Inner Traditions's founder Lin walked into his favorite bookstore in Greenwich Village, "Samuel Weisser, an expert in occult, oriental and metaphysics" He was discouraged by his physics, mathematics, and later psychology research and decided Leaving college to pursue his interest in mystery, mysticism, ancient Egypt, the mystery of consciousness, and the spiritual traditions of the world. Inner Traditions's founder went through experiments and activism in the 1960s, and he was convinced that there was more in life than ordinary reality. He was a frequent visitor to the Weize Bookstore, the largest bookstore in the world at that time, specializing in topics of interest to him. On September that day, he decided to apply for a job with bookstore and publishing company owner Donald Weizer. As Donald accepted Ehud as a staff member, the seeds of the intrinsic tradition were planted in the soil of book sales and publishing.