Drink Cocaine Promo Codes & Coupons September 2026 — Up to 20% Off

In 2006, Hype Beverages quietly introduced Drink Cocaine; however, they happened to run into a reporter from the New York Post who inquired if they could write an article. The brand reached close to 140,000,000 people in the months that followed after the piece, and the publicity gave them more than $40,000,000 in free advertising. Almost every news organization in the nation ran a story in response. Which was fortunate for them as they had little money when they first launched the business but a team of motivated employees. They only had enough money at first to make a first batch of 10,000 cases of the product. Drink Cocaine phones rang nonstop throughout the news coverage, and they had to immediately come up with a plan to handle the enormous global demand for the product. The "Two-Can Box," an unexpected idea, was what they initially thought of.