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Ardor Natural Wines are produced without the use of chemicals, additions, or too sophisticated techniques. This includes any of the almost 200 approved additives that are legally permitted in wine, as well as chemicals used on the field like pesticides and herbicides. Many technological wine manipulations are present, which, in their opinion, take away from the distinctiveness of the drink and its origin. The juice must naturally ferment without the use of chemicals or artificial interventions, and the grapes must be grown organically or biodynamically. Ardor Natural Wines is what they mean when they say that it is mostly formed of grape juice. What they perceive to be a natural wine mostly consists of: organic or biodynamically farmed vineyards grapes harvested by hand this method of winemaking, in their opinion, best conveys terroir. While they do not reject modernity, they do prefer it above contemporary practices that tend to homogenize wine genres and eliminate individuality.