About Demetrius Harmon
You Matter started as the founder of a post-it message, Demetrius Harmon wrote a letter to himself in response to a suicidal impulse in the fall of 2015. Having established his own clothing brand, Demetrius Harmon decided the best way to deliver a small but powerful message that would reassure him. The dark moment is to wear it on your shirt. But the product must embody everything that is reassuring. It must be as soft as a hug, but as heavy as a blanket of gravity and as light as a feather. Over several months of sampling, Demetrius found a hoodie that embodies all of these characteristics. Most hoodies have Demetrius's mantra: "He feel weak, but he know he am strong.