About CHARGE
CHARGE is committed to exploring the cutting-edge fields of energy brands, combining practical experience, best practices and cases, and academic insights. It aims to highlight the untapped potential in the energy field by using world-class brand practices. The "Charge Award" recognizes brands that actively think and invest in brand building. These brands are unique in the eyes of customers. They know how to convey their message and defend their market share through differentiation and a strong brand image. CHARGE is responsible for creating a unique dialogue and thinking space for the energy industry through speeches by professionals in and around the energy field, including marketing, communication and brand promotion. Based on experience, research and insights, each track has 4-5 short speeches.