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When the network created new retail opportunities, Page promised that the company would sell nationwide. This time, it was the mouse clicks that attracted customers, not word of mouth. Cincinnati responded. For some people, Busken Bakery is a convenient and quick stop before going to church on Sunday morning. For others, this visit was after going to church. On the weekend, this bakery became a destination for late night barbecues. As always, birthdays, anniversaries, retirements and graduation ceremonies are also held. But for a family food company to survive between generations, it is not enough to rely solely on regional eating habits and demographic trends. Analysts say that only one-third of family businesses in the United States have successfully moved from the first generation to the second generation. Busken Bakery is one of 10% to 15% of companies owned and controlled by the third generation family.