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XNITO is a startup based in San Francisco that was established in June 2020, at the height of the COVID pandemic. Their origin story differs slightly from that of most businesses. In fact, they are the result of an innovation lab. Tunabear Inc, their parent company, started experimenting with RPAs, which are software robots that help businesses become more efficient. They are a tech consulting firm. They created a number of business models to see how they could incorporate these RPAs into actual business applications in order to gain a deeper comprehension of them. They created a business model for an e-commerce company to determine how these software robots could assist a website. As it turned out, XNITO had a lot of ideas and a team that loved this one very much.