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Asham's love of curling and his natural ways of exploring new ways to improve the game have brought him into a whole new world of product design. Therefore, all Assam curling products are designed with curling in mind. Their products are thoughtfully designed to benefit players in all aspects of the game. The intelligence of Asham products is an attribute designed by Mr. Asham himself. In 1978, Asham introduced the revolutionary red brick slider into the curling world. It successfully turned its basement into a production facility and began applying the slider to the sole. The success of the red brick slider prompted Arnold to develop his own shoes. In 1980, it sold nearly 8,000 pairs of shoes, and he took the next step and started his own business.