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A love of cycling and the fixed-gear movement gave birth to Vendetta Bikes. With the triumphs of the great Basque riders and their steel frames, the foundational material that defines the brand identity, that same enthusiasm has been simmering since the 1990s. Years later, under the moniker Lima Fixed Bikes, they started producing artisanal CrMo frames in Peru. When the traffic became a mess, they made the decision to charge ahead and take back the streets for bikes. That is how their act of vengeance, Vendetta Bikes, began. With the goal of producing the greatest fixed-gear bicycles in Latin America, they created Vendetta after years of evaluating materials and geometry. Many believed they were insane. "Bicyclists should avoid Lima. In Lima, fixed-gear bicycles are not permitted. You won't be able to compete with big brands from around the world. However, they have overcome challenges and become better with each passing day by pedaling with the same enthusiasm and determination.