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Thwy had no clue at the time that this would mark the start of a yearlong odyssey that would see the two of them become the young founders of Bfr Shop. That particular day, it turned out that Martin had just finished reading a piece about a cutting edge new training technique called blood flow restriction training. Something that would make it possible for you to exercise more quickly, effectively, and safely. They both had +10 years of personal fitness expertise, so they understood right away that they needed to look into this. They discovered after some investigation that there is currently no cheap training equipment available on the market. Instead, people were forced to make do with homemade devices like knee supports, elastics, and other devices. At that point, they began to believe that there was indeed a problem here that needed to be solved. By February 2017, Bfr Shop had actually come to pass.