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The AT&T Performing Arts Center, one of the nation's largest and most prestigious performing arts centres, is the parent company of Ticketdfw. Their objective is to offer high-quality concert, festival, and performance ticketing. They are constantly improving and streamlining their procedures and technology to remain at the forefront of entertainment ticketing and provide the best possible customer and presenter experience in an industry that is ever-changing and diverse. The Ticket Services Department at the AT&T Performing Arts Center powers Ticketdfw. Since 2008, the department has sold thousands of tickets to events at venues across North Texas as the sole sales outlet for all Center events; from outdoor festivals, lectures, fundraising galas, Broadway shows, and everything in between. A comprehensive technical and customer service training course is given to ticketing staff.