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TexasBBQRub has been fortunate to create a great testbed for the various tests we've developed over the next few years. They fed more than 1,000 people every day in their booth to barbecue in the Houston Rodeo. They could make small changes to the spice mix they were working on at the time, and they could immediately launch this to thousands of people. They could listen to their comments and see their reaction. People not only talked about how big the barbecue was, but people came up to them and asked them where they could get the rub that was on the meat. They had never heard of any of the other spice blends they had been using for the past three years, so they knew they were treating something that was really special. Yes, from the smoke that filled the air in February 1998, TexasBBQRub was born.