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Swcusa was founded in 1996 by Stephen Romer, initially producing watches for the military and first responders. Until 2008, they were producing watches for these establishments and started facilitating other watch brands. To this day, Swcusa still deals with manufacturing many famous brands but their real goal has always been to create their own line of watches. In 2018 they launched a successful Kickstarter campaign for their SWC divers, and since then they have delivered watches to happy customers around the world. The founder entered the watch industry at the age of 17 in Bell, Switzerland. It was there that he started working for the quality assurance of the Swatch Group and working with many well-known brands within the group. During this time, he personally oversaw the production of millions of machines and had the opportunity to work around the world.