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"Useful" and "beautiful" -- the words that motivated him at work and at home. William Morris, the designer and craftsman, said it best: "there is nothing in your house that you do not know is useful or believe in beauty. "He came up with the idea and started Studiopatro. His work has always revolved around art and design, first as an art teacher and then as a graphic designer. The founder of Studiopatro organizes words and pictures, creates catalogues for williams-sonoma, does art direction photography and works with talented designers and chefs. Naturally, design and kitchenware inspired his new career, and the linen tea towel became an ideal canvas for his new work.