January Countdown — 40% at Spot Brand

Revolutionary full suspension mountain bikes and industry-leading city bikes. Colorado, family owned. The Lumpkin family founded Avid in 1991 and developed the component company into the largest brake manufacturer in the United States. The development of ribbon drives has brought strength and efficiency levels that are unattainable with traditional drive systems. Spot Brand is a family-run bicycle company located in Golden, Colorado. They have a long history of innovation and a strong commitment to top engineering and design. The bikes they provide cover all major categories: mountain, street, motocross, road, gear, single speed and full suspension. Avid and sold after the acquisition Spot, they turned Spot Brand's attention to the system make better bikes. First, they revolutionized belt drive reliability and simplicity by creating the CenterTrack design, making Gates Carbon Drive the world is best-selling and most durable bicycle belt system.