January Countdown — 35% at SOHO GRIT

SOHO GRIT is a London-based shoe brand established in 2019 that brings the energy and mainstream society of London's Soho into a notable contemporary shoe staple. They are continually stirring it up with coordinated efforts with notable brands, mainstream society brands in restricted discharges. There is an edge to Soho. When the abrasive heart of London and the underside of the city, Soho is the place where heroes got their breaks in gritty storm cellar bistros, lofts served as innovative spaces, and energy streamed, on account of the imaginative individuals that made this area of the city their own. SOHO GRIT is a recognition for the creatives that left behind a legacy. Their tennis shoes have soul planned in London and delivered in Italy.