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Simple Sam Samples wants you to have the most natural sounds and music samples you've ever heard. Creating a library of examples to achieve these goals is not rocket science. It just requires a different creation process which most companies are reluctant to commit to. Simple Sam Samples focuses on capturing the best performers and instruments at the source with the best microphones and equipment. They don't apply too much post-processing or pitch shifting... they start the recording in the best possible way. The result is a natural virtual instrument full of life and personality. Is it perfect? Absolutely not. But that's why it sounds real. Their brain's cognitive systems are extremely sensitive to the small cues they get from the nuances of music, such as attack and onset, changes in timbre over time, and changes in decay.