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The Runningco employees, in their opinion, of South Jersey truly contribute to their definition. Therefore, take a moment to learn more about the familiar faces you see on the trails and in the shops. They had no idea Haddonfield Running Company existed because it only opened in March 1997, when they was attending college at Lehigh. Then, in 2005, they rolled the dice to return to SJ while working as a footwear engineer at NB and living in Boston (never again). They was approached about purchasing the store. The proceedings picked up full speed from there. They opened Moorestown, moved the Haddonfield store to a greater area on the radiant side of the road and in the end added Medford. They at last changed the name to Runningco because it's their website. Today, they are the Running Co, a family of four stores of Jersey Shore.